Safira Ramadhani, Endri Sentosa, Nana Trisnawati, Mahmud, and Mahmud. 2027. “THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE THROUGH PURCHASING DECISIONS ON KISPRAY KASTURI CONSUMER LOYALTY IN PISANGAN TIMUR (EAST JAKARTA)”. IKRAITH-EKONOMIKA 10 (2), 200 - 209. http://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/view/7906.