Nafisah Yuliani, Muhammad Hasanudin Zuhdi. Analisis Importance-Performance (IPA) Bauran Pemasaran 4P Untuk Perumusan Strategi Pemasaran UMKM Berbasis Digital. IKRAITH-EKONOMIKA [Internet]. 2027Jul.5 [cited 2026Nov.13];10(2):178 -19. Available from: http://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/view/7902