Tingkat Kepuasan Khalayak Pada Program “Jika Aku Menjadi” Di Trans TV
The News magazines program or non news is important part of TV station. One of non news program is “JIKA AKU MENJADI” at Trans TV, the researcher interested to research this program because this program presented low life class in reality beside. That, this program was presented twice a week before, and now presented everyday because of good rating. Field work is doing in Pinang Ranti area. Theory Uses & Gratifications is used in this research the purpose of the researcher to research at this program “JIKA AKU MENJADI” is to know public satisfaction based on kognitif motivation, entertainment motivation, personal identity motivation.
The research had been doing in people of RW01 Pinang Ranti district administered, east Jakarta with population from age 10 — 35 years as many as 875 people. The methods of sampling is used in this research is purposive sampling and as the result there are 90 respondents as the research sample. The analysis data showed that there is from public satisfaction. I n t h e s e c a s e It can be seen from skor mean GS at 36,7 and skor mean GO 37,5 thus, skor GS in smaller than skor GO. So there is people satisfaction who watched this program “JIKA AKU MENJADI”. It can be said that the degree of public satisfaction of RW01 people in Pinang Ranti which consist of 47 female and 43 man with range of age 10-35 years is more satisfy in gaining in information and entertainment.