Sari, D. V. I., M. Theresa, A. Windi, I. Panjaitan, B. Aliturahman, O. M. Siregar, and U. S. Sitorus. “Pengaruh Content Marketing Dan Electronic Word of Mouth (E-WOM) Terhadap Customer Engagement Smile Chicken Kota Medan”. IKRAITH-EKONOMIKA, Vol. 8, no. 3, Nov. 2025, pp. 1346-57, https://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/view/5929.