Pemanfaatan Media Sebagai Saluran Untuk Memperoleh Informasi Tentang Investasi

Abstract

The rise of illegal investment cases that have occurred has become quite an interesting study in the midst
of the many information media that can be accessed by the general public. This study aims to find out
how the use of media among millennials to obtain information about investment so as not to fall into
illegal investments. The research questions posed in this study are 1) regarding the understanding of
investment millennials? and 2) How is the use of media to get information about investment? The theory
used in this research is perception theory, and attribution theory. The paradigm of this research is
constructivist, using phenomenological method. Techniques for collecting data through the interview
method. The results showed that all informants already had the awareness to invest with several motives
including as a reserve fund to increase business capital, when there was a need, for education and for
preparation for old age. Based on this research, it was also found that investment literacy is still very
much needed for millennials so that they understand more about the rules regarding investment so that
they feel safe in investing.