Penggunaan Media Sosial dalam Portal Berita Online

Abstract

The development of social media has now entered all fields, including
journalism. Online news portals present news not only with websites and
applications but also using social media platforms. These social media include:
Instagram, Facebook, Twitter, Youtube, and TikTok. This study wants to know the
existence of social media on online news portals. The online news portals that are
the object of research are: Liputan6.com, Medcom.id and iNews.id. This research
uses a qualitative approach with data collection techniques, conducting interviews
with news portal editors and making observations on the social media accounts of
the three news portals. The result of this research is that online news portals use
social media to find story ideas, establish engagement with their readers and
viewers, and find additional information. While online news portals as a media
industry, make social media an interactive form of marketing and also provide
additional financial income for institutions.