Pengaruh Komentar Netizen Terhadap Citra Diri Dan Reputasi Sosial Media Pada Akun Instagram Nathalie

Abstract

Social media has become an important platform for users to interact and share information online. In
social media, netizen comments play a key role in shaping users' perceptions of themselves and influencing
their emotions. This study aims to investigate the influence of netizen comments on social media image and
reputation. The theory used is social identity theory. The research method uses a quantitative approach with
data collection through administering online questionnaires to social media users. Respondents in this study
were randomly selected from various age groups and backgrounds. The variables measured include netizen
comments, self-image, and reputation. The results showed that netizen comments have a significant influence
on social media self-image. Positive and supportive comments from netizens tend to enhance self-image, while
negative or harassing comments can damage self-image. In addition, netizen comments also have an impact
on social media reputation. Comments that contain support and appreciation tend to increase users' positive
emotions, while comments that demean or ridicule can trigger negative emotions such as anger or sadness.
This research has important implications for understanding the dynamics of social interactions on social
media. Recognizing the influence of netizen comments on social media image and reputation can help users
to manage their responses to the comments they receive, as well as encourage positive and constructive
comments in social media environments.