Tarigan, V.I.K., Raharjo, Y.M.R.D., Citrayomie, A.G., Budipratiwi, R.A. and Yanuar, K.A. 2025. Analysis Of Brand Activation Strategies In Achieving Brand Awareness In The Vincent and Desta Tour 2023 Broadcast . IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora. 9, 2 (Jul. 2025), 798-803.