Khairun Alfisyahri. MJ, and Prima Mulyasari Agustini. “Identitas Brand Dan Strategi Komunikasi Pemasaran McDonald’s Dalam Keputusan Pembelian: Suatu Studi Literatur”. IKRA-ITH HUMANIORA : Jurnal Sosial Dan Humaniora, Vol. 8, no. 2, July 2024, pp. 309 -22, https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/article/view/3681.