Gustiny, Ditta Sri. “Pengaruh Brand Image Dan Brand Equity Terhadap Minat Beli Produk Hey!Kafe”. IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora 9, no. 3 (November 1, 2025): 273-286. Accessed June 25, 2026. https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/article/view/5374.