Analisis Usability Website PT. Perkebunan Nusantara (PTPN IX) Untuk Menunjang Industri Kreatif di Era Global

Abstract

Technology is rapidly advancing in society and the workplace. PT Perkebunan Nusantara
IX (PTPN IX), which operates in the management and marketing of plantation
commodities, has utilized technology to facilitate the presentation of downstream product
information through a dynamic website. The PTPN IX website plays a crucial role in
presenting the company's latest information. However, the PTPN IX website has never
undergone a usability testing process. Therefore, this study aims to analyze the quality of
the website in supporting its role and functions. The results of the observations indicate that
several users experience problems when accessing the website. To analyze these issues,
heuristic evaluation methods were used to identify usability problems on the website, and
the System Usability Scale (SUS) to assess the system's feasibility. This method involved
3 evaluators and 100 users to evaluate the website based on 10 heuristic aspects, which
were mapped into sub-aspects according to their severity levels. The overall evaluation
results indicated categories of cosmetic issues and minor usability problems. This study
identified 10 problems and provided recommendations for improving the PTPN IX
website. The improvement recommendations aim to optimize the website system to better
fulfill its role and function as an information provider platform related to local commodity
products for all elements of society.