Analisis Pengaruh Performa PageSpeed terhadap Optimasi SEO Website PT. Bmar$

Abstract

The Fourth Industrial Revolution has reshaped the way industries operate by integrating advanced
information technologies into nearly every aspect of business. The convergence of physical, digital,
and biological systems has created a new landscape where websites serve as a central platform
for marketing and promotion. Their ability to reach wide audiences, provide instant access to
information, and reduce operational costs makes them highly effective tools for business growth.
At the same time, the crowded digital marketplace poses new challenges, particularly in ensuring
that Websites remain visible in search engine results. Search Engine Optimization (SEO) has
therefore become an essential strategy to secure stronger rankings and sustain audience
engagement. Without effective SEO, Websites risk lower visibility, reduced traffic, and limited
promotional impact. This study explores the analysis and optimization of SEO practices to improve
website performance and enhance competitiveness in today’s fast-evolving digital industry.