Pengaruh Persepsi Manfaat, Risiko, dan Kemudahan Penggunaan terhadap Minat Penggunaan Aplikasi Investasi Digital Generasi Z

Abstract

The rapid development of financial technology has encouraged the increasing use of digital investment
applications as an accessible investment alternative, particularly among Generation Z, who grew up in the
digital era. However, the intention to use digital investment applications is influenced by several factors,
including perceived usefulness, perceived risk, and perceived ease of use. This study aims to analyze the
influence of these three factors on the intention to use digital investment applications among Generation Z in
East Jakarta. This research employed a quantitative method with an explanatory approach. The sample
consisted of 150 Generation Z respondents in East Jakarta, determined through purposive sampling. Data
were collected using a five-point Likert scale questionnaire and analyzed using Structural Equation
Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results show that perceived usefulness
has no significant effect on the intention to use digital investment applications (T = 0.606; P = 0.545).
Perceived risk has a positive and significant effect on intention to use (T = 2.919; P = 0.004). Perceived ease
of use has a positive and significant effect and is the most dominant factor (T = 6.045; P = 0.000). Collectively,
the three independent variables explain 46.5 percent of the variance in intention to use. These findings imply
that digital investment application providers should prioritize ease of use and risk-management education to
increase user intention, particularly among Generation Z.