Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas Terhadap Kepuasan Pelanggan Homestay Marullah, Pulau Kelapa, Kepulauan Seribu Utara

  • Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Persada Indonesia Y.A.I, Jakarta
  • Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Persada Indonesia Y.A.I, Jakarta
  • Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Persada Indonesia Y.A.I, Jakarta

Abstrak

This study aims to investigate the influence of service quality, price, and facilities on customer
satisfaction at Marullah Homestay on Kelapa Island, North Thousand Islands. This study used a
questionnaire method to collect responses from Marullah Homestay customers. The study population
consisted predominantly of male customers (59.63%) and female customers (40.37%). The most common
length of stay was 2 days and 1 night. The study was conducted in Pulau Kelapa Village, North Seribu
Islands, and a sample of 109 respondents was obtained. Data analysis was performed using SmartPLS
software. The results of this study indicate, based on hypothesis testing (T-statistic and P-value), that
service quality has a positive and significant effect on customer satisfaction at Marullah Homestay; price
has a positive and significant effect on customer satisfaction at Marullah Homestay; and facilities have a
positive and significant effect on customer satisfaction at Marullah Homestay.

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Diterbitkan
2027-07-05
##submission.howToCite##
M Fauzan Hafizh, Rinaldi Syarif, & Desi Ampriani. (2027). Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas Terhadap Kepuasan Pelanggan Homestay Marullah, Pulau Kelapa, Kepulauan Seribu Utara. IKRAITH-EKONOMIKA, 10(2), 147 - 157. Diambil dari http://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/view/7898
Terbitan
Vol 10 No 2 (2027): IKRAITH-EKONOMIKA Vol 10 No 2 Juli 2027
Bagian
Articles