Identifikasi dan Strategi Pengembangan Potensi Desa Wisata Alternatif di Desa Pringkasap Kecamatan Pabuaran Kabupaten Subang

Farida Farida; Lidia Djuhardi; Nana Trisnawati; Estu Mahanani; Marhalinda Marhalinda; Endang Ayu Rahayu

doi:10.37817/ikra-ithabdimas.v6i1.2378

Farida Farida UPI Y.A.I
Lidia Djuhardi UPI Y.A.I
Nana Trisnawati UPI Y.A.I
Estu Mahanani UPI Y.A.I
Marhalinda Marhalinda UPI Y.A.I
Endang Ayu Rahayu UPI Y.A.I

DOI: https://doi.org/10.37817/ikra-ithabdimas.v6i1.2378

Keywords: Tourism village, non-mass tourism, SWOT analysis, village fund

Abstract

This study aims to identify the potential of alternative tourism villages and the external and
internal factors that are owned in Pringkasap Village, Pabuaran District, Subang Regency. This
type of research is qualitative, with the method of collecting data through FGD. The analytical tool
used is a SWOT (strength, weakness, opportunity and threat) analysis, which aims to determine an
alternative tourism village development strategy. The results of the study resulted in several
strategic directions for the development of tourist villages, including competitive strategies,
overview strategies, diversification strategies and defensive strategies