Pendampingan Pembuatan Video Promosi Produk Berbasis Mobile Menggunakan CapCut Pada Kelompok PEKKA Kelurahan Baktijaya, Depok

Abstrak

Digital technology has changed how business actors market their products and reach consumers.
Social media platforms such as TikTok, Instagram, Facebook, and WhatsApp Business have
become effective marketing channels due to their wide reach at relatively low cost. One outcome
of this shift is the emergence of mobile-based video-editing applications, one of which is CapCut, offering clip trimming, text, music, and visual effects in a single easy-to-use interface without
requiring professional design skills. Micro-business actors among Female Heads of Household
(PEKKA) groups still market their products conventionally, through word of mouth or simple
WhatsApp photo uploads that fail to attract consumer interest. Through CapCut mentoring, this
community service program aimed to strengthen the mobile promotional video-making skills of
PEKKA members who run home-based businesses in Baktijaya Village, Depok. Held on 21 May
2026, the program proceeded from an oral initial assessment, through material presentation and
hands-on practice, to an oral final assessment. The instructor's initial assessment, based on
observation of all participants, indicated that only about 10% had previously made a video using
CapCut, though never for product promotion purposes. Using the same assessment approach,
about 75% of participants were judged by the instructor at the final assessment to have successfully
created one promotional video through to uploading it on social media. The program's outputs
include an activity report and this publication, opening the possibility of further mentoring toward
independent, digitally capable micro-enterprises among PEKKA members