Promosi Sentra Tenun Desa Kaliuda Sumba Timur Sebagai Wisata Budaya (Culture Tourism) Bagi Generasi Milenial Di Indonesia

Abstract

East Nusa Tenggara has a lot of potential has three industrial focuses sector
such as salt, sugar and traditional weaving cloth. Traditional weaving cloth in East
Sumba has a variety difference of motifs because each island in East Nusa
Tenggara has different motif. The weaving center at Kaliuda Village has the highest
quality in East Sumba, because it is flexible, does not fade, light and can be used
as normal clothing. 90% of Kaliuda Village people are traditional weavers, so
woven cloth is the main source of income in this village Although woven cloth of
Kaliuda has its high quality, and beautiful motifs but unfortunately this weaving
center of Kaliuda Village, East Sumba, is still not well known to many people, only
woven fabric lovers and collectors knows about it, The purpose of this research is
to make persuasive approach to the millennial generation towards the preservation
of the weaving culture as well as provide information also attract public interest to
know more about weaving center in Kaliuda Village, East Sumba which can be
visited as Culture Tourism through promotional media. In designing this
promotional media, the researchers uses theories that are believed to be the basis,
such as communication theory, advertising theory, and visual communication
design theories.