Perancangan Logo Community Center PKBM Karya Ummat, Cengkareng, Jakarta Barat

  • Indro Moerdisuroso
  • Zaitun Y.A Kherid
Keywords: visual identity, logo, stationery, PKBM Karya Ummat


This community service activity in making a visual identity or logo for the partner
institution called Community Learning Center (PKBM) Karya Ummat in Cengkareng,
West Jakarta contributed mainly to strengthening related institutions. PKBM which is
managed by the Karya Ummat Foundation organizes equality education, PAUD, life
skills, and work skills programs. Established in 2005 and incorporated in 2009, PKBM
has graduated hundreds of participants in the Package B and C equivalence programs,
and PAUD participants. However, its visual identity uses the foundation's logo. In fact, to
signify a strong sub-institution, it should develop its own visual identity The activity of logo is carried out through a series of standard stages of corporate identity
design, especially in the characterstics of community centers. The stages include:
collecting information on the characteristics of the institution, literature study,
exploration, design, selection, evaluation, revision, application. In this way the series of
design processes and their final results are avoided from inconsistency with the client's
requirements. The partner's chosen logo design is applied to letterhead, envelopes,
stamps, business cards, participant cards, and neog signs