Representasi Hopelessness dalam MV BTS Spring Day (Analisis Semiotika Roland Barthes)

Vinta Sevilla; Ratu Nadya Wahyuningratna

doi:10.37817/ikraith-humaniora.v7i1.2269

Vinta Sevilla Universitas Pembangunan Nasional Veteran Jakarta
Ratu Nadya Wahyuningratna Universitas Pembangunan Nasional Veteran Jakarta

DOI: https://doi.org/10.37817/ikraith-humaniora.v7i1.2269

Keywords: BTS, Hopelessness, Music Video, Semiotic, Spring Day

Abstract

Music Video is one of the effective communication tools to convey a message. In terms of cinematography,
lyrics to properties can be a means to convey an idea. The messages conveyed varied, ranging from stories
of love, sadness, friendship to feelings of loneliness. One thing is extreme, messages such as disturbed mental
health to suicidal ideation can now be conveyed in a music video. One of them is the Spring Day music video
belonging to the South Korean boy band, BTS. This group, who always succeeds in putting their ideas into
the lyrics of their songs, wants to convey a message about how young people can lose hope because of a deep
longing for someone who means a lot to them. The researcher will analyze the music video using Roland
Barthes' semiotic analysis to find a representation of hopelessness which is described in the lyrics and
visualization.