Analisis Manajemen Krisis: Studi Kasus Pada Pt Indofood Indonesia Indomie

Abstract

Crisis management and crisis communication are crucial in the field of Public Relations. A crisis can put a brand, whether an individual or a company, under intense public scrutiny. Various case studies have shown that crises can attract significant attention, and effective communication management during a crisis can strengthen image and reputation. Therefore, many company leaders recognize the importance of being specially prepared to handle crisis situations, particularly in relation to the media. PT Indofood Indonesia, one of the largest food producers in Southeast Asia, recently faced a crisis concerning the recall of Indomie products in Taiwan. The products shipped did not meet the standards set by that country, impacting the company's image and operations. This incident highlights the importance of having an effective and responsive crisis management system. This research employs a qualitative approach combined with descriptive analysis to provide a comprehensive understanding of the phenomenon experienced by the research subjects. This qualitative approach is designed to uncover the behavior, motivations, perceptions, and actions of the subjects holistically. Through the use of language and word descriptions, this research aims to depict reality as it is, without manipulation. The research method used in this study is a case study, one of the methods in social sciences that allows researchers to explore a case in depth.