MENCAPAI KEUNGGULAN BERSAING USAHA KECIL MENENGAH

Abstract

ABSTRACT
This study views that Small and Medium Enterprises (SMEs) are one of the strategic business
fields that play an important role in the Indonesian economy. Because of the importance of
the existence of SMEs, the performance of SMEs needs to be improved so that the
contribution to the economy continues to increase. Improving the performance of SMEs also
encourages competitive advantage of SMEs that are influenced by various factors, including
internal factors, namely the competence of individuals or SME actors that lead to the
emergence of innovation. This study aims to determine the influence of factors in achieving
competitive advantage of SMEs. Data was obtained by distributing questionnaires to
respondents, namely SMEs in North Jakarta using Smart PLS 3 analysis tools. The results of
data analysis stated that Individual Competence has a positive and significant effect on
Innovation, Individual Competence has a positive and significant effect on performance,
Innovation has a positive and significant effect on performance , Innovation has a positive
and significant effect on Competitive Advantage, and Performance has a positive and
significant effect on Competitive Advantage.