PENGARUH TERPAAN FILM TOBA DREAMS DAN BRAND IMAGE SOUNTRACK FILM AUT BOI NIAN TERHADAP MINAT ATRAKSI WISATA DANAU TOBA

Ilona Vicenovie Oisina Situmeang; Woro Harkandi Kencana

Ilona Vicenovie Oisina Situmeang Ilmu Komunikasi UPI YAI
Woro Harkandi Kencana Ilmu Komunikasi UPI YAI

Keywords: Film exposure, Brand Image, Soundtrack Film, Tourist Attraction Interest, Lake Toba.

Abstract

This study discusses the effect of exposure to the Toba Dreams Movie and Aut Boi
Nian Brand Image Soundtrack to the Interest of Tourist Attractions to Lake Toba.
The theory in this study uses Uses and Gratifications, the AIDA model and concept
of persuasive communication, film media, tourist attractions, soundtrack films. Using
the Positivism paradigm, a quantitative approach to the nature of explanatory research
and survey research models using census sampling taken from Situmeang adolescents
in Jakarta. The results of this study there is a strong influence between the exposure
of Toba Dreams movie and Aut Boi Nian Brand Image Soundtrack to the Interest of
Tourist Attractions in Lake Toba. Hypothesis testing conducted showed that Ha was
accepted and H0 was rejected, meaning that there was an influence of Film and Brand
Image Influence on the Interest of Tourist Attraction to Lake Toba.