STRATEGI KOMUNIKASI DITJEN PPKL KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN REPUBLIK INDONESIA DALAM MEMPROMOSIKAN PROGRAM PENGENDALIAN SAMPAH PLASTIK

Agustrijanto Agustrijanto; Dyah Kusumawati

Agustrijanto Agustrijanto Program Studi Ilmu Komunikasi, KALBIS Institute, Jakarta
Dyah Kusumawati Program Studi Ilmu Komunikasi, KALBIS Institute, Jakarta

Keywords: communication, promotion strategy,

Abstract

The management and trash control for decision to plastic industries were the
biggest for the directorate general of ppkl -klhk of republic of indonesia and had
been conducted were there for a long time but it was not show results in that to
enjoy a satisfying .For that reason there needs a series of the disaster
management has met clean up the trash that has worked hard to to be promoted
.This study aims to specifically to adjust described how the communications
strategy for the directorate general of ppkl in promoting the disaster management
has met and waste management .This research using the concept of planning
communication ACADA : assessment, communication, analysis, design, and
action. Approach that is used is qualitative by research a method of a case study. The subject matter of the in this research was the directorate general of PPKL
who developed the communications strategy to promote the program the
management and trash control. The results of the study shows that of the lengths
to which promote the disaster management has met and waste management ppkl
declined and put the continuity between the directorate general for much needed
to be done .