Hubungan Trait Kepribadian dan Impulse Buying pada Pengguna E-Commerce “X”

Abstract

The role of intrinsic factors, especially personality in generating impulse buying behavior through
online transactions, remains under-researched. This study aims to determine the relationship between
personality trait and impulse buying in emerging adulthood women who uses e-commerce "X" in the city
of Bandung. There are 320 emerging adulthood women who participated in this study that were selected
based on accidental sampling technique. This study found that conscientiousness (r = -0.223) and
neuroticism (r = 0.326) are significantly correlated with impulse buying which correlation is relatively
weak. Whereas openness to experience, extraversion, and agreeableness do not correlate significantly with
impulse buying. The conclusion is that there is a significant negative relationship between
conscientiousness and impulse buying. While neuroticism has a significant positive relationship with
impulse buying.