HUBUNGAN ANTARA SERVICESCAPE DENGAN KEPUASAN PELANGGAN KLUB

Abstract

This study aims to determine the relationship between Servicescape and customer
satisfaction of Club X2. The research method uses a survey with a correlational
approach. The study population was the visitors who came to club X2 every year
+ 5000 visitors, and the sampling was done by using Slovin calculation, so that
the total sample in this study was 100 people.
This study is analyzed using statistics, namely simple correlation analysis and
testing the hypothesis, where the results show that the correlation coef (r) is 0.702
or there is a strong relationship between servicescape and customer satisfaction,
while the servicescape variable contributes 49.3% to customer satisfaction. the
remaining 51.7% was contributed by other variables not examined. While the
results of the hypothesis test state that the t value is 9,7771 or greater than the t
table of 1,677. The conclusion states that the relationship between Servicescape
and Club X2 customer satisfaction is significant. It is recommended that the
servicescape in the X2 club should be improved in facing competition from other
entertainment industries so that customers are satisfied.