Literasi Media Digital Pada Kampanye Greenpeace Id Di Media Sosial Instagram Dalam Merubah Perilaku Masyarakat

Abstract

Greenpeace Id is a non-governmental organization engaged in the environment as a
representative of the international organization Greenpeace in Indonesia. Greenpeace Id
conducted a campaign on Instagram as a means of doing the campaign. The campaign carried out
by Greenpeace Id on Instagram must of course be followed by literacy of digital media owned by
the community. That is because so that the literacy of digital media owned by the public towards
the campaigns carried out by Greenpeace Id on Instagram can be conveyed properly and have an
effect on the resulting behavioral changes. This research method uses a qualitative approach. The
results of the study can be seen as follows: the four informants namely as followers of Greenpeace
Id have understood the literacy capabilities of digital media. The four informants have understood
the ability to play, the ability to simulation, the ability to perform performance, the ability of
collective intelligence, the ability to judge and the ability to network two of the four informants do
not yet have the capability of judgment and networking. Based on the content and posting of
Greenpeace's Instagram account is able to provide a response that is a change in behavior that
occurs in the community associated with actions to preserve the environment. Accounts like
Greenpeace Id are needed in the media to be able to have a positive impact on society.