Mediating Role of Al-’Iffah in Halal Luxury Consumption Among Muslim Socialite Women

Abstract

This study aims to analyze the role of Al-’Iffah and behavioral intention in shaping halal luxury purchasing behavior among Muslim socialite women. Grounded in the Theory of Planned Behavior and Social Identity Theory, the research examines how attitude, subjective norms, and social identity influence halal luxury consumption through ethical self-restraint and intention. This study adopts a quantitative explanatory approach, collecting data through structured questionnaires distributed to Muslim socialite women, which were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that social identity and subjective norms shape halal luxury purchasing behavior indirectly by strengthening Al-’Iffah and intention. Ethical self-restraint functions as a moral filter that transforms social and cognitive influences into consistent consumption behavior. These results confirm that halal luxury consumption is not driven solely by status or preference, but by internalized ethical discipline and intentional commitment. The study contributes to Islamic consumer behavior literature by positioning Al-’Iffah as a central mediating mechanism in ethical halal consumption.