Perancangan Model dan Kuisoner Pengukuran Kinerja UMKM melalui Technology-Organization-Environment

Abstract

MSMEs (Micro, Small and Medium Enterprises) as one of the factors driving the economy in
Indonesia are experiencing the Covid-19 pandemic crisis which has led to the activities of the
Indonesian people. This will indirectly affect the activities of human life, including the buying
and selling process. Buying and selling activities that are usually carried out face-to-face can not
be carried out normally due to activities from the government so that it indirectly affects the sales
results of business actors, including MSME actors. During this pandemic, there was a very
significant decline and caused deep anxiety for MSME actors such as payment of employee
salaries, daily operational costs, and others. The existence of this phenomenon or incident has
resulted in MSMEs having to rack their brains in order to survive in the midst of the ongoing
crisis. In order to continue to survive, MSMEs use social media to promote sales, or make sales
online with social media. The purpose of this study was to determine the effect of social media
adoption on the performance of MSMEs. This research method is carried out in several stages
which include problems, literature review about the research model, research design, making
instruments that produce questionnaires. The result of this study is produces a research model
related to the adoption of social media on the performance of MSMEs which is supported by the dependent variable of the Technology-Organization-Environment (TOE) framework, as well as a
questionnaire.