Perempuan Desainer Berdikari dalam Industri Kreatif di Indonesia

Abstract

This paper depicts the work of three women designers in the informal sector of the creative
industry in Indonesia. The unique works of women designers in designing and building brands of
local-domestic products, fashion, decorations, and, accessories produced in home-based studios
have made them financially self-sustaining. In addition, this research also shows that the ability of
women designers to negotiate in society which still burdens women with domestic activities can be
self-supported and develop their businesses. Furthermore, the factors that influence the success of
business sustainability include: 'personal style' design, ability to understand the market,
proficiency in computer technology, and the utilization of communication media such as social
media and websites. This independent women designer figure in the informal sector indirectly
contributes to economic prosperity in Indonesia