Pengaruh Paid Promote Terhadap Minat Beli (Survei Terhadap Followers @diskon.indonesia)

Ilona Vicenovie Oisina Situmeang

Ilona Vicenovie Oisina Situmeang Universitas Persada Indonesia Y.A.I

Keywords: Paid Promote, Buying Interest, Elaboration Likelihood Theory

Abstract

This study aims to determine the effect of Paid Promote on diskon.indonesia Buying Interest. Research uses quantitative with a paradigm based on the philosophy of positivism which believes that science is the only valid knowledge. The sampling technique used in this study used purposive sampling techniques. The population in this study is followers @diskon.indonesia on Instagram and the sample is collected having special criteria, namely must have an Instagram account that follows (follow) @diskon.indonesia account. The test results conducted using SPSS software: (1) Simple Correlation Test, the value of the correlation coefficient is 0,728 (2) multiple regression test Y = 43,563 + 0, and After data analysis, it can be concluded that there is an Paid Promote on the Buying Interest of diskon.indonesia