PENGARUH ANAK DALAM PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN RUMAH TINGGAL

Abstract

The last few years development in Indonesia has gone very fast. Not only in the city, but
even in remote areas even though development in all fields is being intensified. One development
that is growing and developing is residential housing construction. Almost every city there must
be new housing. Not only in big cities, but also in the suburbs very rapidly. Housing is one of the
basic human needs. Not just a place to live, but a decent place to live. Because with a decent
place to live, a harmonious family can be formed. The family consists of parents and children.
Children are children in a marriage. For child marketers not only serve as a target market, but
also as a media for promotion. In the 90s in the Bobo children's magazine, the first time in
history in Indonesia a car company placed an ad in the magazine. Magazines aimed at children
contain car advertisements. Not only that, the magazine also included a bonus in the form of a
folding paper preview which when folded and pasted would form a car. This is very interesting,
children who do not have the purchasing power but have the ability to influence their parents in
purchasing a product. The purpose of this study was to determine the effect of children in the decision making process of purchasing a home. The results showed the child has an influence in
the decision-making process of purchasing a home in a family, both directly and indirectly.